Now Is The Time To Accentuate The Positive On Social Media

Are you looking for positive news? We’re pleased to share the following article from Forbes.


Now Is The Time To Accentuate The Positive On Social Media

Too much information isn’t just about “over sharing” personal information. During this ongoing COVID-19 pandemic it can simply be information overload. The nightly news leads with the death toll, the overworked hospital workers and the increasing spread of the terrible coronavirus. The story is much the same on social media – so this week experts are suggesting to instead accentuate the positive, eliminate the negative and latch on to the affirmative.

“Traditional news sources have a tendency to highlight a lot of negative stories, using strong and impactful language to engage with audiences through broadcast, online and print to ultimately drive sales,” explained Matutu Nyabange, CEO and founder of HoookedUp – an all-in-one social platform that was designed to drive impact connections.

“In light of the recent global pandemic, this is no exception, with news outlets large and small sharing information surrounding death spikes, disease spread and other relative news stories increasing the populations fear and keeping them glued to the TV and their mobile devices,” Nyabange added. “Social media can and should be used to share positive news and help us reduce anxiety through our local communities and between individual connections.”


Bring Gloom Down To A Minimum

It is true that we see as much good as negative on social media – but it is all too easy for even a few negative stories to drown out the positive.

“With large tech and social media giants like Facebook, it’s easy for them to try and pivot strategies to share positive information with readers, such as their recent announcement and donation of millions going to help support and relieve small businesses, but for smaller companies this can often times appear to be more difficult,” noted Nyabange.

Social media should be where people can stay connected in these times of social distancing, and this is where HoookedUp has stepped up as a way to help smaller business spread positive news.

“During a time of crisis people naturally begin to lean on one another for support,” added Brandon Evans, CEO of Graybeard Distillery, the largest grain-to-glass distiller in North Carolina.

Evans has emphasized the need to stay connected during times like this when many people are facing layoffs. Work remains a major social connection for many individuals and with so many now under stay at home orders a major support group is also lost.

“Social media is about connection, checking in on each other during isolation and offering a helping hand,” said Evans. “It’s an opportunity to do something good. Collaborative ventures can come out of social media and at Graybeard Distillery social media has become a vital resource for us.”

In Raleigh, Graybeard Distillery learned of the need for hand sanitizer at nearby WakeMed, and the company immediately jumped into action – it eliminated the negative and latched on to the affirmative by providing the medial personal with 100-gallons of quality-assured hand sanitizer.

“Not only is the hand sanitizer needed for medical reasons, but it helps boost the morale of the medical staff and ensure them we are here to support them through this difficult time,” added Evans.

Latch On To The Affirmative

Social media is also now helping support health organizations as well as the workers on the front lines with positive messaging.

Recently, the first AI-driven, omni-channel conversational marketing platform, announced its partnership with Facebook Messenger and it has pledged its support to government health organizations in combating the coronavirus pandemic.

“At, our mission is to enable conversation brands – leveraging the power of AI to transform the way companies acquire, communicate and transact with their customers,” said Mahi de Silva,‘s co-founder and CEO. “With the COVID-19 outbreak, we saw a unique opportunity to help governmental organizations and NGOs educate citizens about the pandemic, but more importantly create an interactive system powered by conversational AI, to create a ‘digital pulse’ of their community.”

To achieve this goal, the company had to go beyond traditional solutions like websites, e-mail and SMS.

“To deliver this at scale, we partnered with Facebook to build a solution that would work across Facebook, Instagram, Messenger, Whatsapp and the MyGov website,” added de Silva. “At its core, citizens can opt-in via Facebook Messenger to an interactive system that can pro-actively deliver personalized information specific to their location and needs. The interactive system can also gather citizen input and feedback to create that ‘digital pulse.'”

While it is unclear how long this pandemic will last, social media could thus play a crucial role in sharing information but also good will. Here is where even small efforts can pay big dividends.

“It’s important to continue to address the current situation and provide relief and assistance where possible, even if that only means sharing information that further assists readers,” said Nyabange.

“Using social media to support those isolating alone is a very powerful tool and one we’re becoming far too familiar with through video apps and engaging platforms facilitating dialogue,” Nyabange added. “Support can come in a variety of forms whether it be emotional support or support through resources for those who lack and those who are in abundance. Offering these resources on social channel does have a huge impact on readers – no matter if you have 200 ‘friends’ or ‘thousands.'”