Aicha is a graduate of ESCP Business School in Paris. She began her career in 2016 in investment banking in London and Berlin, focusing on European M&A deals and fundraising. In 2020, she transitioned into financial services recruitment, working with leading Private Equity and Venture Capital Funds, Investment Banks, and Corporates across Paris, London, and Europe. Aicha also lectures at ESCP, where she teaches in the MS Finance program, ranked number one worldwide by the Financial Times in 2024.

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Born and raised in Casablanca, Aicha lived in France for 16 years before returning to her hometown to oversee her family office, Fa-Mo Invest, and to lead the development of Norman Alex in Morocco. A passionate horse rider, she also enjoys travel and gastronomy.